Design for web & print
The Petrol Tank Company
Website, photography, corporate identity
We worked with Ideals UK to produce a marketing website for their petrol storage tanks.
These tanks are seen as market leaders and the only legal way of storing low quantities of petrol in the UK. For this reason, we suggested that Ideals UK separate their petrol tanks from their main business and create a website that simply focuses on the tanks. From this concept, The Petrol Tank Company was born.
The site features expert product photography from Hilary Shadel with extensive retouching work from the designers at Shape. The site design is purposefully minimal and focuses the visitors' attention on the products and related information.
