Design for web & print
Abbey Extrusions
Corporate identity, website, CMS
Abbey Extrusions are manufacturers of extruded plastics, such as hose pipe and tubing. Their market is dominated by cheap, low grade foreign imports, so it was important for us to establish Abbey as a provider of a higher quality product.
We wanted to wow visitors with product photography that is good enough to eat combined with a clinical layout that gives contemporary,
capable feel that would communicate Abbey’s expertise to the target audience.
We furthered the idea of UK manufacturing by featuring a photo feature of Abbey's factory, showing the process of extruding hose from start
to finish.
Photography by Justin Argyle. Commissioned by Shape.